The most recent FENAVIN 2026 fair in Ciudad Real has broken the mold of traditional trade exhibitions. It was a format that did without the usual massive, elaborate stands and instead focused on direct business meetings in private meeting rooms with professionals from 49 countries.
In this new trade exhibition context, where space is limited and decorations are minimal, wineries are wondering how to capture the attention of an international importer when all they have is a single work table. This year, the answer has been the visual impact of the bottle itself
Packaging as the only differentiating factor
The elimination of the distraction caused by big stands means that the design of the wine packaging has taken full centre stage. At the negotiation tables, the bottles have served as the wineries’ true presentation cards.
International importers and distributors demand authenticity at a single glance. The wineries leading the way in exports this year are strongly committed to a clean design. Eliminating traditional paper labels and incorporating design through screen printing is growing in popularity. A screen-printed bottle doesn’t need embellishments; it immediately communicates luxury and a premium positioning.
Ready for the most demanding markets
For a winery that wants to expand into the European, Asian, or American markets, presentation is everything. Screen printing allows the history and elegance of a wine to be captured directly on the bottle itself, resisting transport and temperature changes perfectly without the brand image suffering the slightest damage.
