The “premium” bottles
go retro and vintage

When we are in front of a drinks display, what attracts us? What makes us choose one product or another? Emmanuel Lorenzo, Managing Director of Studio Glass, has a very clear answer:

“The bottle plays a key role. You don’t know the contents of a bottle yet, maybe a friend has recommended a wine or a liqueur telling you that it is very good, but you don’t know more about it until you try it. What attracts you is not the content of the bottle but what is on the outside, what its image and packaging transmits to you is a very relevant factor when it comes to buying”..

He has more than 20 years of experience in the art of making his clients’ bottles stand out from the rest, applying the techniques of screen printing and glass painting – among others – a niche market formed by an exclusive proportion of all the bottles that are marketed. In other words, the bottles that Studio Glass decorates are very special and stand out in the product display in the shop.

Back to the origins: the retro and vintage trend is back

For sure we all have in our memories that bottle of soft drink we drank during the long summers when we were kids. We could identify it without any kind of label on the packaging and we will always recognise it and already identify it as an everyday object in our memories.

This style of bottles, which were already out of print and belonged to the past, are now back in the shop windows and on the shelves. Today they are part of what we call retro or vintage. Retro takes us back to a time when things were made in a more analogue, handcrafted, exclusive and detail-oriented way, as opposed to the idea of mass production that rules our 21st century. “The trend is to rescue the original concept of the product, to go back to the roots,” Emmanuel commented. while holding a bottle of Ambar beer, part of a special series.

The bottle has a mechanical closure and is reminiscent of the reusable beer bottles common in the early 20th century. Next to it, we have Sputnik beer, a clear reference to the times when the USSR sought to conquer space with satellites and astronauts, and citizens watched it through black and white TV sets. The medicinal bottle containing Black Lab’s Growler Gin could be from the same era.

This packaging could well be found behind the counter of a pharmacy, appealing to the medicinal character that the drink had in its origins before gin & tonic became synonymous with afterwork. Another way of going back to the origins is the one chosen by Green Mixology gin, this time not only with the design of the packaging but also by creating an Eco Friendly gin. This spirit is translated into a bottle made of glazed stoneware, where screen printing and painting cover the bottle with white lettering.

The organic typography on a matt black background gives the image that the customer is looking for, an artisan gin, a good, simple and honest product, as opposed to the sophisticated image that most gins present.In short, the trend is to dress up products with a touch of retro nostalgia, some appealing to the vintage character of the product or rescuing the original idea.

 

Other products with a modern and outstanding design

Inspired by the pirates who sailed the East Indian seas in the 18th century, this bottle could well be part of the spoils of one of these ships that never made it back to port. For “Plata de Palo”, a traditional Port bottle of the time was recovered, and a very unusual screen-printing and painting was chosen for bottling wine.

” Screen printing allows you not to be framed. If the packaging is cylindrical, we can decorate at 360 degrees, without the typical obligatory frame in the classic label against label. Moving away from the traditional labelling format allows freedom to create more complex and spectacular designs or those that are more minimalist and sober”.